From the brand
We are creators of fun, experts in play and makers of toys. We are leaders in toy production and distribution with a focus on collectibles, small dolls, retro toys, pre-school, vehicles, youth electronics, science toys and construction.
Our Mission
Our mission is simple. We want to make the world a happier and more playful place. It’s hard work, but someone has to do it!
We’re Making Toys Here
Bringing the joy of play to kids around the world is a serious business, and having fun is a requirement! Whether it’s the final product or the process of making toys, this principal is intertwined into everything we do.
Our Core Fundamentals
Work Hard, Dream Big, Play Nice, Act Fast, Have Fun
Browse the Basic Fun Store
HALLOWEEN EDITION CARE BEAR – Spooky Sparkle Bear joins the spooky fun with vampire fangs and cape, perfect for festive play and collecting.
SOFT & CUDDLY PLUSH – Made from premium plush fabric for endless hugs and comfort.
COLLECTIBLE & ADORABLE – A must-have for Care Bears fans and Halloween plush collectors alike.
GREAT GIFT FOR KIDS 4+ – Ideal birthday or Christmas gift to delight boys and girls with a spooky, friendly companion.
